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    Technology Expertise:

    SEM Services

    Expand Your Reach. Drive Conversions.

    SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

    Many companies believe that boosting their site’s organic search results through SEO is enough to corroborate their online presence. The question still remains:

    Why do I need SEM if I have already developed strong SEO strategies?

    Simply, because SEO is just one aspect of a broader marketing strategy which also includes paid searching marketing.

    Dextrous offers client-driven SEM services which develop paid or sponsored advertising through Pay Per Click (PPC). Our focus is to drive leads and sales with immediate and ongoing results thanks to our constant evaluation and fine-tuning of SEM initiatives.

    We offer a fully integrated approach to search engine marketing which looks at the bigger picture to exceed businesses requirements.

    We provide full complement SEM services including:

    • Keyword phrase research and selection
    • PPC audits
    • Page content optimization
    • Competition analysis
    • Google AdWords
    • PPC bid management
    • Performance analysis
    • Landing page optimization
    • Copywriting
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    How our search engine marketing team can help

    Our experienced and talented team of passionate consultants lives and breathes search engine marketing. We have developed search strategies for leading brands to small and medium sized businesses across many industries in India and worldwide. Our search engine marketing agency provides the following and more:

    • Search Engine Marketing – We work closely with our clients to understand their unique businesses challenges & objectives, before developing a bespoke search engine marketing strategy for their brand. We will advise on the best approach, whether it’s PPC, SEO or a combination.
    • Search Engine Optimization – Everyone wants to be top of the search results, but you have to deserve to be there. Our SEO service is designed to make you remarkable, increasing visibility within the organic search results to deliver targeted traffic to your website in the long-term.
    • Pay-Per-Click Management – Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords, adverts & budget. The ability to track conversions & attribute value means it is one of the most effective ways at reaching your audience.
    • Content Strategy & Marketing – Creating compelling & valuable content, both onsite & distributing it through a variety of online channels, is essential to reach your target audience & influence them. Our team of creatives will work with your brand, developing content strategy built around your own customer’s personas & journey.
    • Social Media Strategy – We help you set clear social objectives without taking ownership or managing your accounts directly. This enables you to engage with your audience across social networks & platforms, developing meaningful relationships & influencing behaviors for your brand.
    • Analysis, Analytics & Reporting – We love to analyze data to find insights, whether it’s about your users, customer journey or attribution. We believe this is the only way to get the very best out of your search engine marketing campaigns & understanding their real value.

    Why do I need SEM if I have already developed strong SEO strategies?

    Simply, because SEO is just one aspect of a broader marketing strategy which also includes paid searching marketing.

    Dextrous offers client-driven SEM services which develop paid or sponsored advertising through Pay Per Click (PPC). Our focus is to drive leads and sales with immediate and ongoing results thanks to our constant evaluation and fine-tuning of SEM initiatives.

    We offer a fully integrated approach to search engine marketing which looks at the bigger picture to exceed businesses requirements.

    We provide full complement SEM services including:

    • Keyword phrase research and selection
    • PPC audits
    • Page content optimization
    • Competition analysis
    • Google AdWords
    • PPC bid management
    • Performance analysis
    • Landing page optimization
    • Copywriting
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    Our Valuable
    Clients

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    SEM Services FAQs

    • What is SEM (Search Engine Marketing)?
      SEM, or Search Engine Marketing, is a digital marketing strategy that involves promoting a website by increasing its visibility in search engine results pages (SERPs) through paid advertising. It typically refers to paid search advertising, commonly known as PPC (Pay-Per-Click) advertising.
    • How does SEM differ from SEO (Search Engine Optimization)?
      SEM and SEO are related but different strategies. While SEO focuses on optimizing a website to improve its organic search rankings, SEM encompasses paid advertising efforts to gain immediate visibility in search engine results. SEM involves bidding on keywords and displaying ads in search engine results pages.
    • What are the main platforms for SEM?
      The main platforms for SEM are search engines like Google, Bing, and Yahoo. Google Ads is the most popular and widely used platform, allowing advertisers to create and manage their SEM campaigns. Bing Ads offers similar functionality for advertising on the Bing search engine.
    • What are keywords in SEM?
      Keywords are the foundation of SEM campaigns. These are the words or phrases that advertisers target in their campaigns to match their ads with relevant search queries. Effective keyword research and selection are crucial to reach the right audience and maximize the chances of conversions.
    • How does bidding work in SEM?
      Bidding in SEM refers to the process of setting the maximum amount an advertiser is willing to pay for a click on their ad. Advertisers compete with each other in real-time auctions, and the ad placement is determined based on the bid amount, ad relevance, and other factors. Advertisers are charged only when their ad is clicked.
    • What are ad extensions in SEM?
      Ad extensions are additional pieces of information that can be added to SEM ads to provide more context and increase visibility. Ad extensions enhance the appearance of ads and offer additional options for users to interact with the ad, such as call extensions, site links, location extensions, and more.
    • How do you measure the success of SEM campaigns?
      The success of SEM campaigns can be measured using various metrics, including click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), and overall return on investment (ROI). Tracking and analyzing these metrics help evaluate the effectiveness and profitability of SEM campaigns.
    • What is Quality Score in SEM?
      Quality Score is a metric used by search engines, particularly Google Ads, to determine the relevance and quality of an ad and its corresponding landing page. It takes into account factors like ad click-through rate, ad relevance, landing page experience, and historical account performance. A higher Quality Score can lead to better ad positions and lower costs.
    • How can remarketing be used in SEM?
      Remarketing in SEM involves targeting users who have previously visited a website but did not convert into customers. By using remarketing campaigns, advertisers can show ads specifically to these users as they browse other websites or search for related terms, increasing the chances of conversion and staying top-of-mind.
    • What is the role of ongoing optimization in SEM?
      Ongoing optimization is crucial in SEM to ensure that campaigns are continuously improved and refined. It involves monitoring campaign performance, adjusting bids and budgets, refining keyword targeting, testing ad variations, and analyzing data to identify areas of improvement. Continuous optimization helps maximize ROI and drive better results from SEM campaigns.

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